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Purpose of Research
The primary objective of this research is to comprehensively understand the user’s experience with the application process, expectations on brand, customer behavioural trends and pain points associated with their overall journey both online and offline.
The focus is on achieving a holistic revamp of the digital platform to create a seamless and
user-friendly experience for customers across various demographics.
Research Methodology
To enhance mobile app engagement through improved user experience and usability, we will adopt a mixed-method research approach. This includes conducting in-depth interviews with a diverse range of customers in Mumbai, capturing varying demographic perspectives on their behavior and motivations for choosing Starbucks. Additionally, we will extend the study to Tier 2 and Tier 3 cities to understand customer engagement and motivations in these areas, helping us better target this segment.
Workshop (behind the scenes)
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Research and Session
SBI Life Insurance boasts a Claim Settlement Ratio (CSR) of 99.02% for FY 2023-24, reinforcing its reputation for reliability and efficiency.
The primary focus of the workshop was to understand the whole online structure of applying for a life insurance.
Process, Ideation and Discussion
The SBI Insurance process review focused on streamlining workflows by reducing the number of steps and scrolls per page, and merging processes for more efficient data collection. A cross-departmental team, with one representative from each department, was assembled to identify interdependencies and collaborate on optimizing the process for smoother insurance data handling
Workshop (with the SBI team)
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