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Pink Screen

Super App for South African bank 

Timeline and scope

  • Project Duration: 1.5 Years

  • Estimated Deliverables: 2 squads (B2B/B2C)

  • Team Size: 7+ Designers

Project Brief

  • Revamp the online platform, transforming it into a seamless one-stop-shop offering a range of services from groceries to insurance.

  • Overhaul key user journeys to improve overall user experience.

  • Redesign the entire UX pattern to align with current market needs and user expectations.

  • Optimize flows for both B2B and B2C customers to ensure smooth navigation and efficient transactions.

  • Collaborate in cross-functional squads (Designers, Product Owners, and Stakeholders) to ensure alignment in decision-making and consistent delivery across all touchpoints.

Brief work output

B2B squad 

B2C squad 

Home and Funeral Insurance 

The insurance journey was shaped by in-depth research and compliance with government regulations. We focused on aligning processes with legal requirements while using user testing to identify pain points. This allowed us to revamp the UX design, ensuring a seamless, compliant experience that met both regulatory standards and user needs.

Setting up online restaurant and franchise 

We helped restaurants, from small businesses to large franchises, set up a seamless online and offline system. This included intuitive dashboards for managing orders, delivery, and pick-up services, streamlining operations and enhancing the overall customer experience.

One stop shop

The super app offers a wide range of services, from loans and vouchers to fashion and appliances, all in one platform. We focused on creating seamless journeys that work together within the ecosystem, making it easier for customers to navigate and access everything they need.

Vouchers and Payment 

The payment journey supports multiple options—EMI, credit, cards, cash, and vouchers—enabling users to pay for items and monthly bills seamlessly within the app, enhancing its functionality as a true super app.

Research B2B (Finance)

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User flow

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B2B UX Journeys 

B2C UX Journeys 

My Learning Curve

During my 1.5 years in a direct client-facing role across both B2B and B2C environments, I worked closely with a cross-functional squad and gained strong exposure to the banking and finance ecosystem in South Africa. This experience helped me develop a clear understanding of the country’s financial regulations, along with valuable insights into consumer behaviour, lifestyle patterns, and spending habits. Together, these learnings strengthened my ability to collaborate effectively, navigate complex domains, and deliver solutions aligned with client and market needs.

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