INTERNATIONAL TYRE COMPANY
Timeline and scope
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Project Duration: 2 months
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Estimated Deliverables: 4 complete journey's of UX/UI
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Team Size: 2 Designers
Introduction
Established in 1924 the international tyre company is a leading international tyre manufacturer with a robust presence in global markets. The company produces tyres for a diverse range of vehicles, including heavy commercial vehicles, light commercial vehicles, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles, and SUVs. They also export its products across Asia, with a strong foothold in the luxury tyre segment in India. Over the years, the company has built a reputation for quality, durability, and innovation in the tyre industry.
Project objective
The objective of this project is to revamp and enhance the company's website, aligning it with international design standards while addressing the evolving needs of its diverse consumer segments. The new website should not only showcase the breadth of the company’s product offerings but also ensure ease of use for all visitors, particularly those who are not highly knowledgeable about tyres. The focus will be on creating a user-friendly experience that increases engagement and drives sales.
Scope of Work
Website Redesign
Revamp the overall look and feel of the website to reflect modern design trends and international standards.
Ensure the website is visually appealing, intuitive, and responsive across various devices (mobile, tablet, desktop).
Optimised Content for Sales Conversion
Revise and streamline content with a focus on increasing sales through clear product descriptions, benefits, and calls-to-action.
Implement features that encourage consumer engagement, such as online purchases, dealer locators, and product comparison tools.
Accessibility and Performance
Ensure the website meets accessibility standards to accommodate users with different abilities (e.g., screen readers, font resizing).
Optimise page load speed and performance to reduce bounce rates and enhance user satisfaction.
User-Centric Design
Focus on enhancing the user experience for consumers who may not be familiar with tyre specifications or technical terms.
Develop an easy-to-use tyre selector tool that helps users find the right tyres based on their vehicle type and usage requirements.
Provide educational resources and FAQs to demystify common tyre-related concerns.
Success Metrics
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Increased website traffic and user engagement.
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Higher conversion rates and sales through the website.
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Improved customer satisfaction and ease of navigation for users with varying levels of tyre knowledge.
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Enhanced brand perception in both the luxury and commercial tyre segments.
Product information
Competitors
Information architecture
Wireframes
My Learning Curve
Throughout this project, I learned the importance of balancing user experience with functionality to create a seamless and intuitive website. By collaborating closely with the team and clients, I helped refine the information architecture and design to cater to both knowledgeable and less-savvy tyre consumers.
This process involved constant communication to ensure we met both user needs and business goals. The result was a website that not only enhances consumer confidence but also drives sales and strengthens the brand’s presence across global markets. It was a valuable learning experience in project management, teamwork, and adapting to client needs to ensure the project moved forward smoothly.