Digital Platform for Saudi Arabia’s Construction Industry
Timeline and scope
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Project Duration: 3 weeks
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Estimated Deliverables: 20+ screens designed in UX and UI
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Team Size: 2 Designers
My Role
We were responsible for overseeing a comprehensive design audit of the existing application, while also driving the conceptualization and structural design of the new journeys . The development of the UX patterns was establishment of a cohesive Design Language System (DLS) to ensure consistency across all design elements.
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Working in an Agile environment, we collaborated closely with the business associate from McKinsey, aligning on key objectives and delivering iterative solutions over three-week sprints. Throughout this process, the UX journeys were aligned with visual design components, fostering seamless integration between structure and aesthetics. We ensured that all deliverables were on track, meeting both functional requirements and design standards within the established timelines.
Project Brief
Unified Construction Trading Platform
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To create a robust, user-friendly online platform that connects suppliers, developers, and contractors in Saudi Arabia’s construction industry. The platform will facilitate smooth trading, collaboration, and coordination to streamline the entire construction process, aligning with the rapid development of infrastructure within the Kingdom.
Key Features and focus points:
Project Objectives:
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Streamlined Collaboration:
Facilitate real-time communication and coordination among suppliers, developers, and contractors. -
Simplified Procurement:
Provide a centralized marketplace for construction materials, services, and equipment, making the purchasing process more transparent and efficient. -
Enhanced Efficiency:
Automate key processes such as project tracking, order management, and resource allocation to save time and reduce costs. -
Data-Driven Insights:
Offer powerful data analytics tools for stakeholders to monitor project progress, forecast budgets, and predict potential delays or bottlenecks. -
Integration with Local Regulations:
Ensure that the platform complies with all local industry standards, regulations, and certifications in Saudi Arabia, including those related to safety, sustainability, and quality assurance
Target Audience:
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Construction Suppliers – Manufacturers and distributors of building materials, machinery, and tools.
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Contractors – General contractors, subcontractors, and project managers responsible for executing construction projects.
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Developers – Real estate developers, government bodies, and private investors overseeing large-scale construction initiatives.
Technical Requirements:
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Responsive Design:
Accessible from desktop, tablet, and mobile devices. -
Cloud-Based Hosting:
Secure cloud infrastructure to ensure scalability and high availability. -
User Roles & Permissions:
Customizable access levels for different types of users (suppliers, contractors, developers). -
Advanced Search & Filtering:
Robust search functionality for products, contractors, and projects. -
Integration with Local ERP Systems:
Ability to integrate with existing enterprise resource planning systems for construction businesses.
Competitive Study
Information Architecture
User Flow
High-Fedility Wireframes to Visual Design
Homepage
Supplier Profile
Supplier Profile
Important features considered:
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Discovery section
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Pickup/ doorstep delivery
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Value added features
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Easy switch witch between contractor/developer/supplier
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Search functionality
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Product/Brand review
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In-built mail system
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Multiple bidding section
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Considerations:
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Quick actions
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Minimum scrolling and shorter steps
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Time sensitive
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Brand authentication
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Future enhancements for phase 2
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Communication
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Ease of RFQ (Request to Quotation)
Bidding
Supplier Dashboard
My Learning Curve
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Redesigning the overall system flow and break it into smaller, independent blocks of information and journey. ​
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Maintaining compatibility with existing components while ensuring the new feature fits well.
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Navigating journeys between suppliers, developers and contractors at the same time and ensure growth of each businesses through multiple complex dashboards
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Bidding structure between buyer and seller